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Gilded Gypsies Blog: Thoughts on Thursday: Advertising. Ads are openly sexist and objectifying towards both women and men and usually have a clear gender difference. Notice how a lot of brands that are directed towards women sell an image, a dream, a personality. Advertising dollars targeting women consumers break down by media. These tv women seem to live in constant fear of buying the wrong shampoo or wearing the wrong shoes. Change you in that version of yourself. Television advertisers spend a different percentage of their marketing dollars on women buyers than newspapers and magazines. Because advertisments geared towards women tear apart their body image, women go to great lenths such as dieting, eating disorders, plastic surgery and especially when men expect them to conform to these standards set by the media as well. Now i'm not saying don't take care of your body and skin this is directed at the. Advertising is typically geared towards different groups of people depending on the products involved. Small businesses that haven't considered marketing specifically. Most women will not decide rationally but emotionally. The purchase will not only enrich your life, but it will transform you. As a woman myself i feel some of these ads aren't very empowering am i saying shut them down no this is just my personal thoughts on the matter and i think what society deems as beautiful is very corrupt if you ask me. Find out what percentage of advertising is geared if you're going to be looking at things like time of the month and sanitary, it will be geared towards women. If you're looking at lipstick and makeup.
With everything moving towards digital, business owners also need to find ways to ensure their business is seen digitally.
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